Aim

Plantable Memory aims to provide users with an engaging platform to organise meetings and foster connections in a seamless manner. Users can choose from a variety of trees and specify the meeting location. They can also invite their friends, who will receive delightful animated invitations featuring a symbolic bird carrying a seed. These invitations include meeting details and offer a straightforward option for friends to accept or decline.

Once the invitation is accepted, users can explore augmented reality (AR) plants and personalise messages, saving them for the designated meeting time and location. Plantable Memory has been designed to accommodate four input types, each creatively transforming messages into leaves, flowers, insects, or fruit, depending on their nature. Our goal is to create an innovative and user-friendly experience that simplifies the process of organising meetings whilst adding a touch of creativity and personalisation to every interaction.

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Design Process

• Phase 1 - Project Initiation
  Define project goals, target users, and the app's purpose.

• Phase 2 - User Research and Concept Development
  Gather insights through surveys and interviews. Identify pain points, like plant care concerns. Create the core concept of "Plantable Memory" with key features.

• Phase 3 - Idea Evaluation and UX Design
  Assess and select the preferred app idea. Design user-friendly interfaces, wireframes, and prototypes.

• Phase 4 - AR Design Development and Features
  Utilise Snap Lens Studio to implement AR components, message transformation, and an invitation system. Enable social integration, location-based features, and meeting details.

• Phase 5 - User Engagement Strategies and Journey Mapping
  Plan user engagement methods. Analyse user experiences and tailor the app accordingly.
  

• Phase 6 - Prototype Development
  Prototype Development: Create a working UI prototype.
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SWOT Analysis

We conducted a comprehensive SWOT analysis to evaluate two distinct ideas, aiming to uncover their unique strengths and limitations. During our research, we unearthed a significant pain point concerning the apprehension many people have about caring for natural plants.

Idea 1 addressed this concern by transforming natural plants into captivating augmented reality (AR) images. This innovative approach created a virtual shared gardening experience, encouraging user engagement through behaviour tracking. However, it appeared to prioritise virtual interactions, potentially raising questions about its relevance in fostering face-to-face communication.

Idea 2 emerged as an engaging concept that skillfuly bridged online social behaviours with real-world interactions in specific locations. It cleverly harnessed the power of plants to fortify physical connections between individuals and predefined scenarios. Nevertheless, we acknowledged a potential challenge: the need for continuous motivation to ensure users remain engaged, given the concept's relatively shorter product life cycle.

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These insights and evaluations were instrumental in shaping our UX design portfolio project, helping us craft an innovative and user-centric solution to address these considerations effectively.

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Decision Matrix

We assessed two concepts using a Decision Matrix comprising ten criteria rooted in Snap challenges. These included "enjoyment in group activities" and "maximising AR technology." Additionally, we considered specific product criteria like "meeting its intended purpose," "practicability," and "user-friendliness."

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To align with the challenge's objectives, we assigned weights to these criteria, emphasising factors such as "enhanced in-person interaction," "maximising AR technology," "fostering shared enjoyment," and "integrating with the real world." Impressively, Idea 2 garnered a significantly higher overall score, signalling its potential to sustain meaningful connections among individuals in physical spaces, heightening emotional engagement within the real-world environment.

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